When eBay first began, many sellers found that ending their auctions on Sunday night was best. eBay has grown and evolved so much since then, that too many variables exist to pinpoint an optimal time for all auctions to end. Also, technology and eBay auxiliary tools have evolved to aid in the auction process. For example:
Auction sniping programs do the bidding for you. It is no longer necessary for a human to be sitting at his computer to win an auction.Cell phone and PDA internet access makes it convenient for users to bid whenever they want. Again, bidders don’t have to be sitting in front of a computer to win an auction – plenty of eBay users have the internet in their pocket or purse. They can bid from anywhere.
eBay is globally pervasive. eBay has 247 million registered users in countries all over the world. Buyers and bidders exist in every time zone. We can no longer say that ending an auction at 9 PM Eastern time works for everyone around the globe. There are just too many bidders in too many different time zones.Other technology has affected the eBay buying process. “Experts” used to claim that, “Nobody bids on eBay items if during American Idol, so don’t end your auctions then.” I can’t think of a more ridiculous statement. Plenty of people don’t watch American Idol, or TV at all for that matter. TiVo and DVRs have had an impact on our tv viewing so that viewers don’t have to watch their favorite shows during the time it airs.
Bottom line? If you are selling on eBay, the key is to get your items listed when it is convenient for you. eBay users can’t buy what they can’t see. Get your item out there – buyers will find it.
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