Many sellers include statements like, “Refunds only if item is grossly misrepresented.” This attitude shows your customer that you are not accommodating or flexible. Customers are more likely to buy from you if they have options. Other sellers will only offer store credit, and not refunds. This type of policy backs a customer into a corner because they may not be able to find a suitable replacement for the original item. You want your customers to have options.
You also want to look at the big picture – that customer may mean hundreds of dollars in sales and profits in the future and you don’t want to lose him because he wasn’t satisfied with your service. My eBay store policy states that any item can be returned within 30 days of purchase, no questions asked. I do not put restrictions or conditions on my customers. I sell about 300 items a month, and only about 4 or 5 are ever returned. You can relist the item if it is returned. In some cases, the item will bring a higher price the second time you sell it.
Consider adding a refund or return policy to your eBay store. You will gain more in sales in the long run than you will lose in refunds. Remember what consumer advocate Clark Howard says, "Customer Service Determines Customer Loyalty."
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» Gain More Customers on eBay With a Fair Return Policy from BizzBites.com
You'll gain more in sales than you will lose in refunds - give your customers options and they will buy more from you. [Read More]
Tracked on: December 19, 2007 12:24 PM | Permalink to Trackback