An interesting and helpful new website has come to my attention recently. Misspellit.com is a site that helps eBay buyers find auction listings that have been misspelled. Why on earth would anyone want to find these misspelled listings? The hope is that since they’re misspelled, fewer people are finding these listings, therefore there is less competition to bid on these items, and therefore the ultimate selling price of the item will be lower.
As their website states: “Articles that are spelled correctly can be found online by millions of surfers not the ones that had been misspelled! But exactly those are the
items that could be bought extremely cheap, because almost no one will find them.”
Misspellit.com exists to help the eBay buyer save money by finding the auction listings that hardly anyone else is finding. It’s a very intriguing value proposition, and one I would never have thought of before now. And if fact, it may be adding value to the eBay economy. The site offers free category statistics and query statistics, and you can subscribe for a top searches list.
You might argue that Misspellit doesn’t help the eBay seller, but actually it provides a clear value to the eBay seller who misspells their words, since those misspelled listings may never have been found in the first place. I’d rather have 100 people who are looking only for a major bargain find my listing than have 5 people find my listing. As with any store, the hard part is getting people in the door.
This doesn’t mean I’ll start misspelling my eBay auction listings! However, Misspellit certainly provides a helpful service to a segment of the eBay world.
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