Social Commerce takes another step forward with eBay's My World. It seems neat and all, but I can think of better things that eBay could be spending their money on, like keeping Power Sellers a bit happier.
And it looks pretty good. Here's my MyWorld.
The only downside is it's kind of vintage 2003/4 technology. If you've played around with any of Yahoo!'s offerings, Google's customizable homepage, etc. those all have much more flexible and interactive (AJAX) content editors, drag-n-droppers, etc.
Still, it's a step forward. The tagging is pretty weird though, everything you do is a searchable tag. I suspect this has all been highly geared towards increasing eBay's SEO.
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