Lee G. is the co-owner of Didgeridoo Depot -- The premier source on Ebay for didgeridoos, native american flutes, shaman drums, rainsticks, guiros and didgeridoo accessories, music and instructional media.
Lee shares his insight into the world of eBay Powersellers:
When you see the Powerseller logo beside the userid of an Ebay seller, what goes through your mind? Do you, like most people, naturally assume that this person has got the Ebay game all figured out (and make no mistake -- it IS a game!), or do you, like me, blink dispassionately at this trivial bit of non-information?
If you answered that all Powersellers are a success, you are wrong -- dead wrong!
The truth is, the vast majority of Powersellers, like their less heralded 'seller' brethren, are earning very little if anything in the way of profit. Many of them are, in fact, in debt.
There are several reasons for this but one consistently ranks first: They are struggling to pay their depressingly high Ebay fees!
Some make over 10 sales a day, yet see no profit whatsoever because they are still trying to pay off lingering fees.
There are many things that they can do to lower their Ebay fees, from charging more to listing fewer items.
The single best thing that a seller can do for themselves, however, is to take matters into their own hands, and promote their store independently of Ebay.
A great way to do this is to write articles.
In a nutshell, this strategy involves writing content on matters that are related to your area of expertise, and then submitting the resulting text to any of the numerous free article databases on the internet.
For example, if you sell espresso machines, you could write an article on the Top 5 espresso machines around, with a short blurb on each. You then include a link at the bottom of the article to your Ebay store or a specific listing in your store to drive some free traffic there.
This is just one of the many easy ways a seller can beat the dreaded Ebay rat race.
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