This comes from The Sun Herald via the Best of eBay Blogs:
Attention eBay auctioneers: Want to get a higher price for an item you're trying to sell?
Set the auction's starting price as low as possible.
Unless it is an item you don't believe there's a lot of interest in; in that case, start the auction at a higher price.
This advice is brought to you by Ph.D. researchers at Northwestern University's Kellogg School of Management. One of them is 37-year-old Adam Galinsky, associate professor of management and organization.
In June, Galinsky was co-author of a paper titled "Starting Low But Ending High: A Reversal of the Anchoring Effect in Auctions." It looked at combined data from completed eBay auctions, the findings from related research studies and results from a lab experiment.
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