Pigskin Bonanza will allow football fans to shop for merchandise through eBay, Amazon, Yahoo, Craigslist and Overstock.
"Mpire's stellar analytics let consumers view the most popular searches and the average selling price of items such as a Peyton Manning jersey," said Matt Hulett, chairman and CEO of Mpire. "As a Seattle-based company, we're excited to see if Seahawks' gear can outsell Steelers' gear."
The new site also solicits feedback from fans in a special section. Fans are apparently "causing a ruckus" with their Super Bowl XLI predictions.
"With pre-season games underway, NFL fans are gearing up for Sundays now," said Greg Harrison, co-founder and CTO with Mpire. "Pigskin Bonanza makes it easy to navigate the broad selection of items and ensures fans can find just what they want."
More about Mpire.
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