adotas:
According to an Adweek report, eBay is powering an e-Media Exchange to supplement the annual upfront marketplace for TV advertisers. The online auction-style exchange allows users to buy and sell TV ads, though logistics and ground rules have yet to be refined.
The electronic platform, framework, and technology will be supplied and managed by eBay, while www.admarketpilot.com will allow marketers, media companies, and agencies to participate. Currently, a dozen marketers have signed onto the Exchange, including Lexus and Wal-Mart, while Brown-Forman, Home Depot, Intel, Hewlett-Packard, and Microsoft are also rumored to be participants.
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