ClickZ.com points us to a study that suggests that eBay is at the top of the list of companies when it comes to trust.
Already a valuable resource for small businesses, eBay has also proven to be the most trusted company, according to a study conducted by the Ponemon Institute and TRUSTe.
The survey asked 6,300 consumers to name up to five companies in 24 different industry sectors that they believed to be the most trusted for honoring their privacy commitments, and final assessments were based on three distinct criteria: the company's overall reputation for product and service quality; the company's limits on collection of its customers' personal information; and the use of advertisements and solicitations that respect consumer privacy.
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