
Here is a snip of their take on Google Checkout:
Google Checkout launched early this morning and may significantly change the online shopping sector. The system offers low transaction costs for merchants and mediation between buyers and sellers online in exchange for access to what will be a huge amount of data about shopping and sales conversions. There doesn’t appear to be many benefits for buyers in the system.
There are $10 discounts at many participating stores, but in order for me to welcome a new system like this into my life I need features that beat what’s already available.
Not a stored value system like PayPal, Google Checkout is more like a unified shopping identity for buyers who can give their credit card number to just one company (Google) and limit email contact received later from places they shop online. I’m not sure how much I trust Google at all and I’d need a more compelling feature set in order to give them this information (I use GMail because it’s a great system). I hope that stores will offer both PayPal and Google Checkout services, though it seems very unlikely.






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