RSS stands for Really Simply Syndication. Basically RSS is a way to have information that is important to you delivered directly to you (or your reader).Here is a nice primer from Seth Godin's lens on RSS:
The Four things you need to know about RSS
- RSS is a stream of updated information. It comes from a blog or a website or some other content application and allows an RSS Reader to know an update has occurred.
- When the reader sees an update, it grabs the headline or the headline and some of the content, or the headline and ALL of the content and displays it for you.
- This means that once you set up a feed (more on that in a bit), you've got a direct, permanent, updated connection to a source of content. No more surfing!
- So, this kills email marketing and it makes it easy for you to have anticipated, personal and relevant communications to (or with) whatever content sources--like companies or people or calendars or databases--you want.
Bottom Line: If nothing else, turn on your RSS feeds at your My eBay (Marketing Tools).
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